What a CDN is, how edge caching speeds up your site and cuts server load, and the honest answer on when a small site needs one and when it does not.
GeneralBy Samuel Malkasian | FounderJuly 10, 202610 min read
A CDN, or content delivery network, is a group of servers spread across the world that keep copies of your website's files and serve them from whichever location is closest to each visitor. Instead of every request traveling all the way to your origin server, it gets answered nearby. The result is a faster site, less load on your own server, and a buffer against traffic spikes. Whether you need one depends on your audience and your content. A global, media-heavy, or spike-prone site benefits a lot. A small, low-traffic site serving mostly local visitors often does not need one yet.
This guide explains what a CDN does in plain terms, how edge caching and points of presence make it work, the benefits worth knowing about, and the honest part: when it clearly helps and when it is overkill for where your site is now. If you are still sorting out the basics, start with what cloud hosting is and which hosting type fits a small website, then come back here.
What is a CDN in plain terms?
A CDN is a network of servers in many locations that store cached copies of your website's files and deliver them from the location nearest to each visitor. Wikipedia describes it as "a geographically distributed network of proxy servers and corresponding data centers". The point is simple: shorten the distance between your content and the people loading it.
Think of your origin server as a single bakery. Without a CDN, everyone who wants bread drives to that one bakery, no matter how far they live. A CDN is like opening small pickup counters in every city, each stocked with the same loaves. A customer grabs bread from the counter down the street instead of crossing the country, and the main bakery does far less work. The bread is the same, the wait is shorter, and the kitchen is under less strain.
The files a CDN holds are usually your static assets: images, stylesheets, JavaScript, fonts, and downloadable media. These rarely change, so they are safe to copy and reuse. Content that changes per visitor, like a logged-in dashboard, is harder to cache and often still comes from your origin. That distinction matters when you decide whether a CDN will help your particular site.
Written by
Samuel Malkasian | Founder
Samuel Malkasian is the founder and lead cloud architect at Carpathian, where he designed the platform's core architecture along with a range of client enterprise systems and open-source tools for AI workflows and integration. He serves as a Cyber Warfare Officer in the U.S. Army and has a background in machine learning, data science, and LLM architecture. He is currently focused on building AI infrastructure that is secure, efficient, and sustainable.
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How does edge caching and points of presence work?
A CDN works through points of presence (PoPs), which are the physical locations where it runs servers, and edge caching, which is storing copies of your files on those servers. When a visitor requests a file, the CDN serves it from the nearest PoP if it has a copy. If it does not, it fetches the file from your origin once, caches it, and serves every later request locally.
The flow is straightforward. AWS describes the caching process in four steps: a visitor requests static content, your origin server responds and at the same time sends a copy to the nearest CDN point of presence, that PoP stores it as a cached file, and "subsequent requests from that visitor or others in that region are served by the caching server instead of the origin". The first visitor in a region pays the full distance once. Everyone after them gets the fast, nearby copy.
Origin server: your host, where the original files live. The CDN sits in front of it.
Edge server: a CDN server at a PoP that holds cached copies and answers nearby visitors.
Cache hit and cache miss: a hit means the edge had the file and served it fast. A miss means it had to fetch from your origin first.
TTL (time to live): how long an edge keeps a cached copy before checking your origin for a fresher version.
What are the benefits of using a CDN?
The benefits cluster into three: speed, lower load on your origin, and some protection against traffic spikes. A CDN cuts the distance data travels, so pages load faster for distant visitors. It answers most requests at the edge, so your own server handles far less. And by absorbing traffic across many locations, it blunts the impact of sudden surges, including some attacks.
Here is each in concrete terms.
Speed. Serving files from a nearby edge instead of a faraway origin cuts latency, which is the delay before data starts arriving. For a visitor on another continent, this is the difference between a snappy page and a sluggish one. Speed is not vanity: it ties directly to whether people stay. Slow pages lose visitors, and load time is a known factor in both search ranking and conversions.
Lower origin load. Because the edge answers most requests, your server sees a fraction of the traffic it otherwise would. As Wikipedia puts it, a CDN can "decrease web traffic to the web server, reduce bandwidth consumption". That can mean a smaller, cheaper server runs the same site comfortably, and it means a sudden rush of visitors does not flatten your origin.
One honest caveat on the speed benefit: a CDN helps most with static files and with visitors who are far from your origin. If your site is mostly dynamic, per-user content, or your audience all lives near your server already, the gain is smaller than the marketing suggests.
When does a small site not need a CDN yet?
A small, low-traffic site serving a mostly local audience often does not need a CDN. If your visitors live near your server, your pages are light, and your traffic is steady and modest, a single right-sized host already delivers fast enough. Adding a CDN here adds a layer to configure and debug for a speed gain most visitors will not notice.
The clearest "not yet" cases:
Your audience is local or regional. If a shop in Ohio serves customers in Ohio, and the server is in the United States, content already does not travel far. A global edge network solves a distance problem you do not have.
Traffic is low and predictable. A brochure site, a portfolio, or a small blog with modest, steady traffic will not strain a decent host. There is no surge for a CDN to absorb.
The site is mostly dynamic or personalized. If almost every page is generated per user and changes constantly, there is little static content to cache, so the edge has less to do.
None of this is a knock on CDNs. It is the same principle that applies to every infrastructure decision: do not pay for capability you are not using. If your site is not slow and not getting hammered, a CDN is a solution waiting for a problem you have not run into. You can add one later in an afternoon when you need it.
When does a CDN clearly help?
A CDN clearly helps when your visitors are spread out, when your pages are heavy with images or video, or when your traffic spikes. In those cases the distance, the file sizes, or the surge are problems, and a CDN is built to handle exactly them. The benefit goes from "nice on paper" to "obvious in your metrics."
The strong signals that it is time:
A global or far-flung audience. The moment visitors load your site from other continents, distance becomes the bottleneck. A CDN puts a copy near each of them so a visitor in Sydney is not waiting on a server in Iowa.
Media-heavy content. Large images, video, downloads, and big front-end bundles are exactly what edge caching is good at. Offloading those to a CDN takes the heaviest, most repetitive work off your origin.
Traffic spikes. A product launch, a viral post, a seasonal rush, or a feature in the press can send a wave of visitors at once. A CDN absorbs that wave across its network so your origin does not buckle. The same property gives you a first layer of defense against denial-of-service traffic.
Speed is tied to revenue. For a store, a media site, or anything where slow pages cost you sales or readers, shaving latency for distant visitors pays for itself.
If two or more of these describe your site, a CDN is one of the higher-leverage changes you can make. The work is small relative to the payoff.
How do you add a CDN to your site?
At a high level, you add a CDN by signing up with a provider, pointing your site through it, and letting it cache your static files. Most providers route your traffic by changing your DNS so requests flow through their network first. From there you set caching rules, confirm assets are being served from the edge, and tune what gets cached and for how long.
The general path looks like this:
Pick a provider. Compare coverage near your audience, pricing, whether it includes TLS certificates, and how much DDoS protection comes built in. Some hosts include a CDN; some platforms bolt one on with a toggle.
Connect your site. The common method is DNS-based: you move your domain's DNS to the provider, or add records that route traffic through it, and the CDN then sits in front of your origin automatically.
Set caching rules. Decide what to cache and the TTL for each type. Static assets like images and CSS can cache for a long time, while HTML and anything dynamic should cache briefly or not at all.
Enable HTTPS at the edge. Most providers issue a free certificate so the connection from visitor to edge is encrypted. Confirm it covers your domain and any subdomains.
Verify and tune. Load your site, check response headers to confirm files are coming from the edge (a cache hit), and watch your cache hit ratio. A high ratio means the CDN is doing its job, a low one means too much is slipping through to your origin.
One thing to plan for: cache invalidation. When you update a file, the edge may keep serving the old cached copy until its TTL expires. Providers offer a way to purge the cache or to version your filenames so updates show up immediately. Learn how your provider does this before you go live, or you will wonder why your change is not appearing.
So, do you need a CDN?
You need a CDN when distance, file size, or traffic spikes are slowing your visitors or straining your server, and you do not need one before that. If your audience is global, your pages are media-heavy, or your traffic surges, a CDN is one of the cleanest performance wins available. If your site is small, local, and steady, the better move is a right-sized host and your time spent elsewhere.
The deciding question is not "is a CDN good," because it is. It is "do I have the problem a CDN solves." Watch for the triggers: visitors far from your server, heavy assets, or spikes you can measure. When one shows up, adding a CDN is quick and the gain is plain. Until then, the best infrastructure tends to be the kind you stop thinking about: efficient, quietly dependable, and no larger than what your site is doing today.
